I’m fulfilled at work when I can grow and share knowledge and skills with others. This shows up for me through brainstorming with teams on new ways to approach challenges, identifying opportunities to improve processes, and collaborating with internal and external stakeholders to develop strategies that achieve objectives. I am committed to excellence in the details and carry a profound sense of responsibility to meet organizational goals.
As an Army spouse, I was thrilled to join Blue Star Families as a Communications Fellow and even happier when I had the chance to move into the Senior Marketing Manager role two months later. It was a dream come true for a marketing nerd from a military family. I worked with teams across the organization and led and supported numerous initiatives to grow the Blue Star Families brand and help military and veteran families worldwide. I honed my leadership skills by stepping in for upper management when director and vice-president roles were vacant and by taking on the additional responsibilities of the Senior Operations Manager.
When time allows, I serve as the Managing Editor for Legacy and Legacy Kids Magazine, two publications for service member families and their communities.
Prior to joining Blue Star Families, I co-founded InDependent, Inc., a nonprofit focused on making wellness accessible and creating opportunities for military spouses to connect and inspire better health in a collective. Our niche 100% virtual community grew to 11,000+ between 2013 and 2020 with high engagement, and we had 150+ blog contributors writing on subjects including nutrition, food, relationships, community, travel, beauty, fitness, and more.
My interest in fitness stemmed from my training as a yoga instructor and from being a long-time yoga practitioner. Between 2014 and 2017, I worked for CorePower Yoga in Fairfax, VA, where I started as an instructor and was promoted to Studio Manager. I used my marketing and financial expertise to turn around a struggling studio and drive a 20 percent growth in revenue at that location.
When I’m not working, you can find me traveling off the beaten path, enjoying the outdoors, trying out new vegetarian recipes, taking a course, or cozying up with a good book.
I’m always open to growing my network on LinkedIn. Feel free to reach out to me there or connect with me below!
Kimberly Bacso 